Review: Bowers & Wilkins T7 - premium sound at a premium price?

Just when I wanted to calm down a little bit after all those reviews and comparisons I had done lately the British well known premium company B&W unexpectedly announced their first portable Bluetooth speaker, the T7. Of course the specs and given data was looking pretty promising and with 349$/€ the T7 was priced above the current competition like the Bose Soundlink III, the Infinity One, or even the Beats Pill XL, which all cost around 299$ (the Infinity One just got a price drop down to 249$, which makes it even more competitive now price went up again) thus putting the T7 on top of all the rest.
I became quite curious to try out this speaker and hear if a serious company like Bowers & Wilkins managed something really outstanding. Meanwhile I got the T7 and put it through some tests and measurements, so let's have a look if the T7 was really worth the long wait to finally get a portable speaker that stands out of the crowd.

News: B&O vs. B&W - fight!

Some will probably already have noticed two new and really interesting Bluetooth speakers, the T7 from Bowers & Wilkins and the BeoPlay A2 from Bang & Olufsen. I am not sure if this is pure coincidence that two companies release their first portable Bluetoothspeakers nearly the same day.

I won't go much into details and further tech specs, as you will find all information on their dedicated sites, but both speakers will cost exactly 349$/€ thus making them directly comparable and putting them a step above current offerings from Bose, Infinity or whatever.
The big difference I see between both is that Bang & Olufsen really tried to make a portable speaker with an own grip, 360° sound, a 24 hours battery life and USB-charging of external devices while B&W was rather trying to copy existing concepts and make their own version out of it.

I would really love to hear both side by side and prepare a detailed comparison.

Update: The B&W T7 should arrive tomorrow, while I haven't got any shipping confirmation from B&O yet. According to B&O support, the Beoplay A2 should arrive on Friday, so stay tuned for some detailed comparison between both!

Update2: My B&W T7 review is already finished. I can already reveal that one of them is considerably more serious sounding... you guess which.

Update3: Finally also my B&O Beoplay A2 review is finished.